Case Study · SaaS · LinkedIn Lead Gen
59% Invitation Acceptance: How Capteer Built a LinkedIn Engine That Converts
Results
Capteer Campaign
Industry Standard
2026 global B2B averages — Cleverly, Exandi & Outreaches.ai benchmarks
MQL
9
SQL
6
Closed
2
Campaign Timeline
42 days
9 MQL → 6 SQL → 2 closed
Assignment
Rob te Velde, founder of Capteer, came to us with two gaps: SEO content wasn't getting the support it needed, and there was no cold outbound funnel on LinkedIn to turn interest into discovery calls.
The ask was practical — help onboard and guide an SEO intern, and build a LinkedIn outbound system Rob could run without living in the inbox.
What we did
LinkedIn Funnel
A three-message sequence built around call intent, founder story with social proof, and a final objection-handling nudge — no vague connect requests.
AI Chrome Extension
Lead scoring AI surfaces the lowest-hanging fruit for SDRs. A copywriter agent mirrors each lead's tone and message history so replies feel personal at scale.
Frase SEO Engine
Implemented Frase to produce AI-optimised SEO articles — supporting long-term inbound while the LinkedIn funnel drove immediate pipeline.
Obstacles We Overcame
Audience stealing over standard lists
We used Sales Navigator — but skipped the usual targeting lists. Instead, we scraped leads engaging with influencers who serve Capteer's ICP, surfacing higher-intent prospects already interested in the topic.
One voice per account
Multiple people answering on the same LinkedIn profile created gaps when leads called back. We consolidated to a single consistent voice across the funnel.
Learnings
- Make call intent explicit in the invitation — don't just ask to connect.
- Message two: introduce yourself, share the SaaS origin story, and lead with social proof.
- Message three: surface the most common objections as a last push to get a reply.
- 8–10 hours of positioning and ICP work upfront made week-two results possible.
Working with Jasper was both intense and deeply inspiring. His ability to approach challenges with fresh perspectives and innovative ideas consistently exceeded expectations.
Jasper assisted me in refining my marketing strategy and producing high-impact content. The difficulty lay in aligning creative production with strategic business goals, ensuring every piece of content was not just engaging but also purpose-driven. Jasper's unique insights and his ability to bridge creativity with strategy made this challenge manageable and, ultimately, successful.
Jasper stands out for his blend of hard and soft skills. On the technical side, his mastery of marketing frameworks, data-driven approaches, and sharp content production skills are unparalleled. On the interpersonal level, his genuine motivation to contribute, combined with his empathetic and down-to-earth personality, makes him a rare gem in this field. He is not just a marketer but a collaborator who truly cares about the people and businesses he works with.
Rob te Velde
Founder at Capteer